PriceLabs, a market-leading revenue management tool for the vacation and short-term rental industry is hiring for multiple positions. Open positions include SEO Manager, Content Writer, and Senior Content Writer.
About PriceLabs
PriceLabs was founded in 2014 by IIT / Kellogg Alumni and has grown rapidly over the past couple of years. We serve thousands of customers in 100+ countries and our team is distributed between 8 countries.
We are a market-leading revenue management tool for the vacation and short-term rental industry. We are an SMB/Mid-market focused product with mostly self-serve and some sales-assisted motion.
Job Profile: SEO Manager
As an SEO Manager, you will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic, improve search engine rankings, and increase brand visibility. You will work closely with cross-functional teams, including marketing, content, and development, to ensure that our website and online presence align with industry best practices and drive business growth.
Responsibilities
- Develop and execute comprehensive on-page and off-page SEO strategies to improve organic search rankings, increase website traffic, and drive lead generation for our B2B SaaS products.
- Conduct keyword research and analysis to identify high-impact keywords, search trends, and opportunities for optimization.
- Optimize website content, meta tags, URLs, and other on-page elements to improve search engine visibility and user experience.
- Collaborate with the content team to create and optimize engaging, SEO-friendly content that targets relevant keywords and appeals to our target audience.
- Monitor and analyze website performance using SEO tools and Google Analytics, providing regular reports and actionable insights to stakeholders.
- Conduct technical SEO audits, and identify and resolve website issues related to crawl ability, indexability, site speed, and mobile responsiveness.
- Stay updated with industry trends, algorithm updates, and SEO best practices, and implement appropriate changes to maintain competitive advantage.
- Monitor and analyze competitor SEO strategies, identify opportunities for improvement, and implement strategies to outrank competitors.
- Collaborate with the development team to implement SEO best practices during website redesigns or updates, ensuring SEO considerations are prioritized.
- Collaborate with cross-functional teams to optimize website architecture, internal linking, and overall website performance.
- Stay up to date with the latest trends and best practices in SEO and digital marketing, sharing knowledge and providing guidance to team members when necessary.
Requirements
- Bachelor’s degree in marketing, business, or a related field. A relevant SEO certification is a plus.
- 5-6 years of proven experience working as an SEO Manager or in a similar role within a B2B SaaS company.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
- Strong analytical skills and the ability to interpret data to drive informed decisions and strategies.
- Experience with website analytics tools and a solid understanding of key website metrics.
- Technical expertise in website optimization, including HTML, CSS, and JavaScript.
- Familiarity with content management systems (CMS) and website development processes.
- Excellent communication skills, with the ability to effectively collaborate with cross-functional teams.
- Strong organizational and project management skills, with the ability to prioritize tasks.
Location
Bengaluru, Chennai, Delhi
Job Profile: Content Writer (Remote)
As a Content Writer, you will be responsible for creating compelling and engaging content/resources that effectively communicate our brand message, promote our software solutions, and drive traffic & lead generation for our target audience.
Responsibilities
- Develop and execute content resources aligned with the company’s marketing objectives, target audience, and brand guidelines.
- Create engaging and informative content for various channels, including blog articles and long-form content.
- Collaborate with internal stakeholders to understand product features, benefits, and value propositions and translate technical concepts into clear and compelling content that resonates with the target audience.
- Edit and proofread content to ensure accuracy, consistency, grammar, style, and tone of voice, while adhering to brand guidelines.
- Optimize content for SEO to improve organic search rankings and increase website/blog traffic.
- Stay updated with industry best practices, emerging trends, and digital marketing advancements to incorporate innovative content strategies.
Requirements
- Bachelor’s degree in English, Communications, Marketing, or a related field.
- 2-3 years of proven experience as a content writer in a B2B SaaS or technology-driven company.
- Exceptional writing, editing, and proofreading skills, with a strong command of grammar, punctuation, and style.
- Proficiency in conducting thorough research and synthesizing complex information into clear and concise content.
- Understanding of SEO best practices and experience with keyword research and optimization.
- Familiarity with WordPress.
- Excellent organizational and time management skills, with the ability to prioritize and meet tight deadlines.
- A keen eye for detail and commitment to delivering high-quality work.
- Strong collaboration and communication skills, with the ability to work effectively in cross-functional teams.
Location
Pune, Bengaluru, Delhi, Mumbai, Hyderabad, Jaipur, Chennai
Job Profile: Senior Content Writer (Remote)
As a Senior Content Writer, you will be responsible for creating compelling and engaging content that effectively communicates our brand message, promotes our software solutions, and drives lead generation for our target audience. You will collaborate with cross-functional teams, including marketing, product management, and sales, to develop content strategies and deliver high-quality written materials across various platforms.
Requirements
- Develop and execute content resources aligned with the company’s marketing objectives, target audience, and brand guidelines.
- Create engaging and informative content for various channels, including blog articles, whitepapers, and other long-form content.
- Conduct in-depth research on industry trends, competitive landscape, and target market to produce high-quality, accurate, and valuable content.
- Collaborate with internal stakeholders to understand product features, benefits, and value propositions, and translate technical concepts into clear and compelling content that resonates with the target audience.
- Edit and proofread content to ensure accuracy, consistency, grammar, style, and tone of voice, while adhering to brand guidelines.
- Optimize content for SEO to improve organic search rankings and increase website/blog traffic.
- Stay updated with industry best practices, emerging trends, and digital marketing advancements to incorporate innovative content strategies.
- Analyze content performance metrics and user feedback to identify opportunities for improvement and optimize content writing.
Responsibilities
- Bachelor’s degree in English, Communications, Marketing, or a related field.
- 4-6 years of proven experience as a content writer in a B2B SaaS or technology-driven company.
- Exceptional writing, editing, and proofreading skills, with a strong command of grammar, punctuation, and style.
- Proficiency in conducting thorough research and synthesizing complex information into clear and concise content.
- Understanding of SEO best practices and experience with keyword research and optimization.
- Familiarity with content management systems (CMS) and basic HTML.
- Strong analytical skills with the ability to track and measure content performance.
- Excellent organizational and time management skills, with the ability to prioritize and meet tight deadlines.
- A keen eye for detail and commitment to delivering high-quality work.
- Strong collaboration and communication skills, with the ability to work effectively in cross-functional teams.
