Eloelo is looking to hire Brand Marketing Manager for the Bangalore location. Bharat’s 1st Vernacular-friendly Lifestyle Platform with Influencer-driven Content, Community & Gamified Rewards! eloelo app is a Lifestyle App (Bharat ka Video App) to watch Trending Influencer Photos & Videos, Latest Short Videos app, Win Rewards. Eloelo is a premium visual app to help you Look good, Feel good daily! Everything you need from the world of beauty, fashion, wellness, lifestyle and entertainment is here!
Responsibilities
- Own the Brand and Product Positioning strategy in India as the lead market.
- Lead campaign strategy, shape the creative, and oversee the execution of off-platform integrated marketing programs that build brand awareness, relevance, and equity.
- Create brand health goals and regularly monitor to understand the strategy’s effectiveness and creativity, identifying opportunities to differentiate our offerings.
- Build marketing strategies that drive top-of-funnel and conversions for respective categories.
- Build compelling product narratives and implement them across online and offline channels.
- Responsible for planning and research -brand, product, or any campaigns.
- Responsible for 360 campaign execution and tracking and reports.
- Ability to formulate, execute and track ground-level activations to drive brand and product awareness.
- Responsible for internal communications and media utilization.
- Attention to detail on all media deliverables.
- Maximize utilization of associations and partnerships to amplify the brand.
- Measure strategy effectiveness with an increase in revenue and drive overall category revenue.
Requirements
- Experience working closely with creative, channel, and product partners to bring brand strategies to life through distinct, impactful campaigns.
- Expertise in leading brand identity, strategy, management, and marketing.
- Analytical and data-driven, with a proven ability to synthesize brand and business data to build coherent brand strategies and recommendations.
Benefits
- Flexible Time-Off
- Healthcare Coverage
- Learning Assistance
- Paid Parental Leave
- Flexible Benefit Plan
- Employee Wellness Program
- Free Food
- My Time-Off
