TERI is seeking an experienced candidate for the post of SEO Executive to join its office in New Delhi, India.
About TERI
The Energy and Resources Institute (TERI), a leading think tank in sustainable development, is seeking an experienced SEO Executive to join our team in New Delhi. This role is crucial in enhancing our digital presence, driving organic traffic, and generating quality leads across various digital platforms.
Responsibilities
- SEO & Website Optimization: Manage and optimize SEO strategies to improve search engine rankings, boost organic traffic, and ensure website content adheres to SEO best practices.
- Digital Marketing Strategy: Develop and implement digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing to increase brand visibility and generate leads.
- Paid Advertising Campaigns: Oversee and optimize PPC campaigns on Google Ads, Facebook Ads, and LinkedIn Ads, maximizing ROI and ensuring effective budget allocation.
- Website Management: Ensure the company website is updated regularly, aligned with brand guidelines, and optimized for SEO.
- Content Collaboration: Work closely with content creators to produce high-quality, SEO-friendly content for blogs, social media, and newsletters.
- Campaign Performance Analysis: Utilize tools like Google Analytics and Looker Studio to analyze campaign performance, track KPIs, and make data-driven decisions.
- Market Research & Competitive Analysis: Conduct market research and competitive analysis to identify digital marketing trends and opportunities.
- Email Marketing: Design and manage email marketing campaigns, including segmentation, A/B testing, and performance analysis to improve engagement rates.
- Relationship Building: Build and maintain relationships with key industry influencers, partners, and stakeholders to enhance TERI’s digital footprint.
- Continuous Learning & Innovation: Stay updated with the latest SEO and digital marketing trends, tools, and strategies to keep TERI at the forefront of digital innovation.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 2+ years of experience in digital marketing with a strong focus on SEO, PPC, and content marketing.
Skills
- Proven experience in digital marketing with a strong track record of driving growth through SEO, PPC, social media, and content marketing.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, HubSpot, SEMrush, Ahrefs, and marketing automation platforms.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent communication skills, both written and verbal, with the ability to craft compelling content and collaborate effectively with cross-functional teams.
- Project management skills with the ability to manage multiple initiatives simultaneously while maintaining attention to detail.
- A creative thinker with a passion for staying up-to-date with the latest digital marketing trends and technologies.
- Positive attitude, team player, and the ability to thrive in a fast-paced, dynamic environment.
Application Procedure
Interested candidates can apply by sending their resume and cover letters to hr@teri.res.in. Please include “SEO Executive Application” in the subject line.
Location
New Delhi
