Thomson Reuters hiring Marketing Automation Specialist: Apply Now

Thomson Reuters are hiring for Marketing Automation Specialist with 1 to 6 years experience for Hyderabad location.

Thomson Reuters hiring Marketing Automation Specialist Highlights

Primary Responsibilities

• Power the Global Marketing team’s marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities
• ​Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates
• Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams
• Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time
• Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans
• Utilize strong project management skills to track and deliver critical marketing execution projects on time
• Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks
• Work in partnership with Marketing Automation segment leads to optimize campaign requests to meet business goals
• “Manage-up” with senior staff

Accountabilities

• Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth
• Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across TR’s businesses
• Strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units and subsegments
• Meaningful omni-channel interactions that create positive experiences and outcomes for TR customers and differentiates Thomson Reuters from the competition
• Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success

Training & Development

• Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each
• Stay current on industry developments, new product offerings and digital technology trends
• Maintain required certifications

Skills & Experience

• 2+ years working in marketing automation platforms.​
• Proficiency in Eloqua and Salesforce. Certifications preferred in both.​
• Wrike
• Intermediate proficiency in Excel, Diagram Software, JavaScript and HTML.​
• Proven experience in using Eloqua to activate multiple marketing automation workflows; e.g.: welcome and onboarding; lead nurture of newly acquired leads; recycling of discarded leads and opportunities; multichannel automation using email, text, social ads; trigger-based campaigns that react to changes in behavior and/or profile data, etc.​
• Strong project management skills working environments in highly matrix organizations
• Tech-savvy marketer with exposure to digital marketing and its interdependence with marketing automation (exposure to Eloqua and other marketing technologies preferred)
• Positive, proactive, self-starter eager to navigate and collaborate cross-functionally within a matrixed, global organization
• Natural curiosity/enthusiasm for customer journey optimization, troubleshooting, testing and relationship building
• Self-driven, comfortable with ambiguity and able to ask the right questions to formulate an action plan

Job Type

Remote